01 — Who We Are
The Blueprint operates the website www.theblueprint4u.com and is the data controller responsible for your personal information collected through this Site.
We are committed to protecting your privacy and handling your data transparently, securely, and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about how we handle your data, contact us at info@theblueprint4u.com.
02 — What We Collect
We only collect data that is necessary to provide our services. The personal data we may collect includes:
- Identity data — your name as provided at checkout
- Contact data — your email address used to deliver your purchase
- Transaction data — details of products purchased and payment amounts (not card details)
- Technical data — IP address, browser type, device type, pages visited, and time on site
- Communication data — any messages you send us via email or contact forms
We do NOT collect or store card payment details. All payment data is processed securely by our third-party payment processors under their respective privacy frameworks.
03 — Purpose of Processing
We use your personal data for the following purposes, each supported by a lawful basis under UK GDPR:
- To fulfil your order — deliver your digital product to the email provided (Lawful basis: Contract performance)
- To process payment — facilitate secure transactions via our payment processors (Lawful basis: Contract performance)
- To respond to enquiries — reply to support or refund requests (Lawful basis: Legitimate interest)
- To improve our Site — analyse anonymous usage data to improve user experience (Lawful basis: Legitimate interest)
- To comply with legal obligations — retain records as required by UK tax and financial law (Lawful basis: Legal obligation)
- To send marketing communications — only if you have explicitly opted in (Lawful basis: Consent)
We will never use your data for purposes incompatible with those listed above without informing you and, where required, obtaining your consent.
04 — Who We Share Data With
We do not sell, rent, or trade your personal data. We share your data only with trusted third-party service providers necessary to operate our business, such as our website host and our payment processors. Where applicable:
- Our website host stores our storefront and may process anonymised site analytics.
- Our payment processors handle card and PayPal transactions directly; your card data is handled by them and is not accessible to us.
All third-party processors we use are required to keep your data confidential and are prohibited from using it for their own marketing purposes. We may disclose your data to law enforcement or regulatory bodies where required by law.
05 — How Long We Keep It
We retain your personal data only for as long as necessary for the purposes for which it was collected:
- Purchase and transaction records — retained for 6 years in accordance with HMRC requirements
- Customer support communications — retained for up to 2 years after the last interaction
- Marketing consent records — retained until you withdraw consent or unsubscribe
- Technical / analytics data — retained in anonymised form per our host's data retention schedule
After the applicable retention period, your data will be securely deleted or anonymised.
06 — Your Data Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of Access — request a copy of the personal data we hold about you.
- Right to Rectification — request correction of inaccurate or incomplete data.
- Right to Erasure — request deletion of your data where no legal obligation requires retention.
- Right to Restrict Processing — request that we limit how we process your data in certain circumstances.
- Right to Data Portability — request your data in a structured, machine-readable format.
- Right to Object — object to processing based on legitimate interests or for direct marketing.
To exercise any of these rights, contact us at info@theblueprint4u.com. We will respond within 30 days. We may need to verify your identity before processing your request.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk · Phone: 0303 123 1113
07 — Cookies and Tracking
Our Site uses cookies and similar tracking technologies to operate the website and collect analytics data. Cookies are small text files stored on your device. The types of cookies used on this Site include:
- Essential cookies — required for the Site to function (e.g. maintaining your session, checkout process)
- Analytics cookies — used to understand how visitors use the Site (anonymous data)
- Payment cookies — used by our payment processors during checkout to process transactions securely
You can control cookies through your browser settings. Disabling essential cookies may affect Site functionality. For more information on managing cookies, visit www.allaboutcookies.org.
08 — Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our Site is hosted on secure infrastructure, and all payment processing is handled by PCI-DSS compliant processors.
No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights, we will notify affected individuals and the ICO as required by law.
09 — Children's Privacy
Our Site and Products are intended for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a child has provided us with personal data, please contact us immediately at info@theblueprint4u.com and we will delete it promptly.
10 — International Data Transfers
Your data may be processed by our third-party service providers in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions recognised under UK GDPR.
11 — Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acknowledgement of the updated policy.
12 — Contact
For any privacy-related questions, data requests, or complaints:
Email: info@theblueprint4u.com
Website: www.theblueprint4u.com
Regulator: Information Commissioner's Office — ico.org.uk